Wichelstowe, the housing development in Swindon, was named Residential National Site of the Year at the Modeshift STARS National Travel Awards, Swindon24 reported on Monday 4 May 2026. The ceremony was held in London and attended by more than 200 delegates.
The prize recognised the area's travel plan, which aimed to cut car use and encourage walking, cycling and public transport. The plan was run by Swindon Borough Council's Swindon Travel Choices team on behalf of Wichelstowe LLP, a joint venture between the council and Barratt Redrow.
What did the travel plan offer residents?
- Tailored travel information for new residents when they moved in
- A Wichelstowe walking magazine
- Travel roadshows, guided walks and rides, and bike maintenance workshops
- Taster bus tickets and voucher codes for free rail journeys
- Discounts at Mitchell Cycles
- A borrow-a-bike scheme, with pedal and electric bikes on trial for up to six weeks
A treasure hunt app had also been used during the summer holidays to encourage residents to explore the area. The hedgehog trail was to stay in place and was expected to grow with the community.
Rob Powe, Development Manager at Wichelstowe LLP, said: "we're excited about upcoming projects like extending the canal towpath and path network."
Claire Fleming, Travel Plan Officer at Swindon Borough Council, said: "We've done so much work in Wichelstowe to make sure residents have the best access to sustainable travel."
Source: Swindon24.
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