Wood Street and Victoria Road in Old Town, Swindon, were given over to live country music, American-themed food and a mechanical rodeo bull on Sunday 9 August 2026. Swindon24 reported the next day, Monday 10 August, that more than 4,000 people had come, and called it the biggest Beer & Country Festival so far.
It was the first time Victoria Road had hosted one of the Old Town Business Association's summer events.
Who played?
The Victoria stage had an afternoon of country and Americana from MJ Reynolds, Britt & The Backbeat, JB & The Mojo Makers and Hicktown Breakout. There were also funfair rides, trampolines, street food, craft drinks and outdoor seating.
Who paid for it?
The festival was a free community event. The Victoria, Domino's and Deacons Jewellery sponsored the stage, and the Old Town Business Association thanked them for making the live music possible.
It was the first of three free Old Town events in August 2026, followed by UkraineFest in Town Gardens on Saturday 22 August and the World Street Foods Festival on Sunday 30 August.
Source: Swindon24.