Looking back, 18 March 2026: Outdoor clothing brand Columbia was announced as a new store for Swindon Designer Outlet, with an opening date of Thursday 26 March 2026.
By Alex Rivers, Editor ·
Looking backThis story covers news from . Swindo wrote it later from the published source, and published it on 12 November 2026. More from that day
Last updated: 12 November 2026
Outdoor clothing brand Columbia was to open a shop at Swindon Designer Outlet, it was announced on 18 March 2026. The opening date was given as Thursday 26 March 2026.
The store was to sell men's and women's clothing, footwear and performance wear for hiking, travel and winter sports, along with weatherproof products. The first 50 customers on opening day were promised a free Columbia cap.
Columbia joined other outdoor retailers already at the centre: Mountain Warehouse, TOG24 and Trespass.
Charlotte King, Marketing Manager at Designer Outlet Swindon, said: "We're excited to welcome Columbia to the centre, giving visitors even more choice..."
The announcement came a few months after a change of owner. Frasers Group, which owns Sports Direct and Flannels, bought Swindon Designer Outlet in December 2025. The outlet, in the former Great Western Railway Works, first opened in 1997 and attracts more than three million visitors a year, according to the report.
Further brand announcements were expected under the new ownership, the report said.
Source: Swindon24.
More from Swindo: Swindon Designer Outlet: shops, opening times and parking.
Source: Swindon Borough Council planning register
Source: Swindon Borough Council planning register
Source: Swindon Borough Council planning register
Source: Swindon Borough Council planning register
Source: Swindon Borough Council
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Swindon Designer Outlet, trading as Frasers Plus Designer Outlet Swindon, is on Kemble Drive (SN2 2DY) and opens 10am to 8pm Monday to Saturday and 10am to 6pm on Sunday. Its directory lists 87 shops and 19 places to eat, and parking is free for 15 minutes, then £2.50 for up to 5 hours.
Guide · ShoppingSwindon Designer Outlet is closed on Christmas Day and open 9am to 9pm on Boxing Day, with late nights to 9pm on six December dates. Aldi closes on Christmas Day, Boxing Day and New Year's Day. The Brunel, the other supermarkets, the council and libraries had not published Christmas 2026 hours when we checked on 10 November 2026.
News · Business and economySwindon Designer Outlet is giving one winner a £250 Sweaty Betty gift card to mark the brand's new store, which opened on 17 October. Entries close at 11.59pm on 13 November.
News · Business and economyFrasers Plus Designer Outlet Swindon will open a free Toy Town family experience from 5 December, with timeslots booked online for a £2.50 fee that goes to Julia's House.
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