Belstaff, the British outerwear brand founded in 1924, opened a store at the Designer Outlet in Swindon, Swindon24 reported on Friday 14 August 2026. The report does not give the exact opening day or the unit number.
What does the store sell?
The 1,500 sq ft shop sells Belstaff menswear, footwear and accessories, including waxed jackets and other outerwear, at outlet prices.
New owner, new name
Belstaff is the latest retailer to arrive since Frasers Group bought the outlet from LaSalle Investment Management. The centre was rebranded as Frasers Plus Designer Outlet Swindon earlier in 2026. Outdoor clothing brand Columbia was among the first arrivals under the new owner.
Sean Castle, Centre Manager, said the centre was "delighted to welcome Belstaff".
Sara Thabet, Brand and Marketing Director at Belstaff, said the brand has "an incredible heritage and reputation for timeless style".
Source: Swindon24.
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