SpudBros, the jacket potato business from Preston that built a large following on TikTok, Instagram and YouTube, opened its SpudBros Express at the Designer Outlet on Kemble Drive on Tuesday 22 September 2026. Swindon24 named the centre as Frasers Plus Designer Outlet Swindon.
Customers began arriving from midday and the first 100 were given a free jacket potato. The branch trades seven days a week.
Why Swindon?
It is the company's first location inside a designer outlet, opened with the foodtech company Taster and the franchise operator Ketch & Co. Founders Jacob and Harley Nelson told Swindon24 that how the Swindon branch performs could decide whether the Express format goes into other outlets.
One of the brothers said: "I think this is really exciting for us because it's the first designer outlet." Another comment from the founders: "Hopefully, if it does perform, maybe there's a few more outlets that we can open. That's the hope."
What is on the menu?
Swindon24 reported that the cheese, butter and garlic chilli chicken are brought from Preston, and that the business developed its own Tram Sauce. The company also has six locations in the UAE.
More from Swindo: Swindon Designer Outlet: shops, food and opening hours.
Source: Swindon24.