SoBe Burger's official opening at 29C Wood Street in Old Town, Swindon, was set for 4pm on Thursday 30 July 2026, Swindon24 reported on 29 July, the evening before. The Miami-inspired smash burger chain had held a friends and family preview night at the restaurant on Tuesday 28 July.
Opening details
- The first 100 customers from 4pm on opening day were promised a free burger, while stocks lasted.
- A live DJ and a prize wheel with discounts and giveaways were planned for the launch.
- The full dine-in menu was to be 50% off until closing on 2 August.
- The restaurant was to open daily from 11am to 10pm.
- Orders were also to be available through Deliveroo, Uber Eats and Just Eat.
Who is behind it?
SoBe Burger was founded in London in 2019 and had grown to 18 restaurants across the UK, plus more than 220 delivery kitchens, according to the report. The Swindon restaurant is run by franchisee Sam Chopra and is the brand's first in the town.
The menu includes the Double Bacon Black Garlic burger, which reached the finals of the National Burger Awards, a Confit Garlic Cheeseburger, the OG Chicken Burger and loaded fries.
Ash Zuberi, a local business owner who went to the preview, said Old Town had gained a "dangerously good smash burger place".
Source: Swindon24.