Bridge Street Holiday Inn Express in Swindon set for four-star upgrade

The Holiday Inn Express on Bridge Street in Swindon town centre was in line to become a four-star hotel, Swindon24 reported on 21 March 2026. Its owner, Minhaz Manji, was preparing to invest millions of pounds in the site.

Mr Manji had recently met James Pembridge, Regional General Manager of First Inn Group, and Councillor Jim Robbins, Leader of Swindon Borough Council, to discuss the proposals.

Full details had not been made public. The report said the upgrade would probably include improved bedrooms and facilities, with a focus on higher-spending guests.

Councillor Robbins said it was "fantastic to hear about the improvements they're making." He added: "Plans are in the pipeline and it's a very exciting time for the area."

Why did it matter for the town centre?

The hotel plan was reported alongside other town centre changes: the changes to Fleming Way, funding announced for a new entertainment venue, and regeneration work covering Bridge Street, Fleet Street, the Carriage Works and the Railway Village. Proposals to improve the area around Swindon railway station were also being developed.

No timetable for the refurbishment had been confirmed at the time of the report.

Source: Swindon24.